Putting Power Into Strategy is a compelling 30 to 90-minute talk by Edward Craft that is perfect for annual kickoffs and quarterly sales meetings.
In the briefing, Craft clearly explains what strategy does for salespeople and how to set one that actually means something. No war stories (even though he wrote the
book on Sun Tzu). No wasted time checking off boxes and debating what label to put on a strategy. No campfire tales. Just fascinating but practical advice on how to make strategy work for you.
Why does strategy matter? Because it can help you win.
