the art of war for salespeople


EVERYONE WHO TALKS ABOUT STRATEGY QUOTES SUN TZU. THIS BOOK DIRECTLY RELATES ANCIENT PRINCIPLES OF STRATEGY TO SELLING.

Selling is not like war. Not even close. But because it is competitive, selling does contain an element of conflict.

In The Art of War for Salespeople, Edward Craft translates the wisdom of Sun Tzu into terms that salespeople can use to prevail in competitive sales campaigns.

Why read it? Because it can help you win.
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